Cisco wants to rethink the big data business model by putting infomediaries at the center of vast data-sharing networks. It’s a vision of easy access to data and resources, where analyses can be conducted and acted upon in real time, but it’s a long way off.
Originally posted on Gigaom:
Updated. Cisco (s csco) has a plan for turning big data from a technological movement to a business model that everyone can get behind, and it’s hinged on the notion that large companies can serve as centralized big data repositories that will spur innovation across entire ecosystems. The company lays out its vision in a new whitepaper called “Unlocking Value in the Fragmented World of Big Data Analytics: How Information Infomediaries Will Create a New Data Ecosystem,” which it will release to the public soon.
The paper’s authors from Cisco’s Internet Business Solutions Group argue that big data is a movement rife with possibilities but that’s still out of reach for many companies. During a recent interview, co-author William Gerhardt explained the problem as one of resources and standards. Small companies might not have the innovative minds or high-end technologies in-house to do big data right, he said, and every company large and small suffers when valuable data is locked inside individual companies’ databases or is made available in niche formats.